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A powerful sales execution tool
"If my salespeople knew how to sell the intangible aspects
of our products and services we would not get so beat up on price."
Our sales people’s challenges:
- Our sales people need to do a better job of articulating the
value proposition for our company and our products and services
and doing so from the prospect's perspective.
- This failure to sell value results in our sales people succumbing
to price.
- Our sales people are not able to articulate the benefits of
our products and services resulting in doing a poor job communicating
how our products and services will help solve customers’
problems.
- This contributes to losing sales
- Our sales people need help selling the intangibles of our products
and services
- Therefore our prospects do not appreciate our points of
differentiation and clearly see our solution as being superior
to our competition
The Solution: Sales Navigator™
The Sales Navigator™ is designed to provide salespeople with:
- Well thought-out features and benefits
- Well-designed qualification questions
- Relevant points about your company
- Interest-getting statements
- Benefit statements relate to how people buy – “emotionally”
The Sales Navigator™ will tie your benefits to the following
buying motives:
- Desire for gain $
- Fear of Loss $
- Comfort and Convenience
- Security and Protection
- Pride of Ownership
- Satisfaction of Emotion
Our Expertise
Our understanding of the dynamics of the sales process that is
how and why people buy, has contributed to our creating this meaningful
and powerful sales tool. We are able to provide direction, advice,
and editorial skills to craft meaningful open-ended questions and
benefit statements as they relate to the company's products and
reputation.
Results you can expect
- Meaningful qualification questions will allow the prospect to
express define their situation, helping the salesperson understand
how they can provide the most appropriate solution
- Interest-getting statements facilitate the gaining of appointments
by getting voice mail messages returned
- Powerful statements about your company create the feeling that
your company stands behind its products and services
- Well-crafted benefit statements help prospects to appreciate
the value of your solutions by answering the question: “What
will it do for me?”
The Sales Navigator™ provides your salespeople with a resource
that take the mystery out of selling.
If you would like more information on the sales execution Click
here
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Sales
Navigator™
