"It
is difficult to get an accurate picture of the sales pipeline."
By documenting
or mapping the sales cycle, you provide a process by which you can easily
provide training and education for the most effective way to shorten
your sales cycle while growing sales. New salespeople will no longer
have to discover what works well through trial and error. Mapping out
the sales cycle also allows you to measure, and manage the sales process.
Seasoned sales people will become more focused and managers will have
a strategic sales tool to help increase sales and energize performance.
How
might you manage your sales cycle more effectively if you could improve
in the following area?